Introduction of Voots into the children's supplement market. Tasked with educating consumers on the health benefits and production process.
Concepts, Art Direction, Design
"Kids Theories" – Kids espouse funny theories on—how Voots get Vitamin-C and 11 fruits and vegetables into two tastey tarts?
"how voots are made" video
Facebook page launch, chain of posts—telling the story of how Voots are made.