rally rav4 RACING & MARKETING PROGRAM
2016-17 season official photography archive and social media video content for the Toyota Rally RAV4 racing and marketing programs. Documentation of driver Ryan Millen's successful journey to the American Rally Association US Championship (2 wheel-drive).
Photography, design, video editing
social media video content
Short video packages shot and edited on location–posted along side of race updates.
Media: Derek McCoy, Sweatpants Media, Les Bidrawn
social media content
TOYOTA RACING, TOYOTA USA – website content
The RAV4 racing program is dual purposed: to market the vehicle to a younger audience and increase interested; to further solidify Toyota's reputation as a leader in the competitive racing world.
Faced with a unique logistical challenge of shooting, editing and delivering content within a 60-minute delay—while locked into courses in remote forests.
2017 ara Champions