LEXUS GS F

"WHAT IS PERFORMANCE"

Video series and mobile App—profiling various performance aspects of the inaugural 2016 Lexus GS F. Part of a broader program used to educate the Lexus sales force and consumers on competitive-comparison wins against other in-class vehicles.

Video Director, Design

 

"What is Performance"

Introductory segment

 

"What is Performance" mobile APp

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