The launch of ‘‘Blades’’, K-Swiss’ entry into the US performance-running market. A multi-year campaign—targeting running elitist—propelled K-Swiss' running into the top 10 US market share.
Concepts, Art Direction, Design
"RUNNING MATE" shoe SELECTOR app
Picking an appropriate running shoe can be daunting. This app allows customers to answer a few fun questions, leading them to the perfect running shoe.
"BLADES" TECH VIDS
ironman world championship
Print ads and event sponsorship.
Lead sponsorship and retail experience.