K-SWISS "BLADES"

The launch of ‘‘Blades’’, K-Swiss’ entry into the US performance-running market. A multi-year campaign—targeting running elitist—propelled K-Swiss' running into the top 10 US market share.

Concepts, Art Direction, Design

 
 
 
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BROADCAST TELEVISION

 
 
 

PRINT ADS

 

"blades" microsite

 

"RUNNING MATE" shoe SELECTOR app

Picking an appropriate running shoe can be daunting. This app allows customers to answer a few fun questions, leading them to the perfect running shoe.

 

"BLADES" TECH VIDS

 

banner ads

 
 
 

RUNNING BROCHURE

 
 
 

ironman world championship

Print ads and event sponsorship.

 

la marathon

Lead sponsorship and retail experience.

 
 

RETAIL

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